Tuesday, February 14, 2012

Valentine's Day: DIY, plus Bookend and Grayslake Report

Happy Valentine's Day! I know, I know. It's not everyone's favorite; too much baggage. But set that aside for a minute. A post from Anthropologie's online newsletter last week got me thinking about the holiday in a slightly different light:

Their idea is simple: do a little something nice for yourself today; you don't have to wait for someone else. While it is clever marketing on their part, it is still true that only when our own hearts are full, do we actually have something to give away. So take it! Be nice to yourself today. I've got my prosecco and a big stack of magazines for tonight. Let me know what you get up to.


And speaking of clever marketing, I'm finally getting around to watching Mad Men. It is really fascinating -- love the clothes and sets. Not sure how they actually get any work done with all the drinking, smoking and romance, but the marketing discussions are really interesting. One episode yesterday talked about trying to upmarket a traditional department store. How one sweater in the window sends a different message than 100. Good stuff.


Once again, a scary drive for us coming around the lake, but a great show. Super busy both days. Really appreciate everyone coming out. Starting work today on Wheaton. Check back later this week, both here and on Facebook, for a look at what we are bringing. And come see us!! xo

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